Sr. Lifecycle Marketing Associate, Retention & Reengagement

The role

You will support the strategy and execution of lifecycle programs to drive customer acquisition and reacquisition. You will build and execute personalized, data-informed campaigns across email, push, in-app, and SMS channels.

What you will do

• Support the lifecycle strategy and roadmap for customer acquisition and reacquisition
• Build and execute personalized, data-informed campaigns and automated programs in Braze
• Own campaign setup from audience segmentation through launch
• Translate lifecycle strategies into clear campaign plans and creative briefs
• Partner with Creative, Data Analytics & Science, and Product teams
• Work with HTML to personalize, troubleshoot, and QA lifecycle communications
• Develop hypotheses and execute A/B tests
• Analyze campaign and experiment performance to identify trends
• Own campaign quality and governance from setup through launch
• Navigate Legal and Compliance requirements in a regulated fintech environment

Required qualifications

• 5+ years of lifecycle, CRM, retention, or growth marketing experience
• Hands-on campaign execution in Braze or comparable marketing automation software
• Experience building and launching multichannel campaigns and automated journeys using email, push, in-app messaging, Content Cards, and SMS channels
• Experience supporting acquisition and/or reacquisition programs
• Strong understanding of audience segmentation, personalization, and automated journey logic
• Strong experimentation fundamentals including hypothesis development, A/B and multivariate testing, and performance analysis
• Ability to translate business goals into lifecycle strategies, campaign plans, and customer journeys
• Rigorous approach to QA, approvals, and launch governance
• Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices
• Comfort working with HTML and Liquid logic
• Confidence reviewing data and making informed recommendations
• Strong cross-functional collaboration and project management skills

Nice to have

• Comfort using AI tools to improve workflow efficiency and campaign quality

Benefits

• Competitive salary and stock options
• Comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events

Before you apply

• Acorns participates in E-Verify to confirm employment eligibility

About the company

Acorns is the financial wellness company helping everyday Americans grow their money for the long term. It has served over 16 million people and helped customers save & invest over $33 billion dollars.