Acorns
Data Analyst II
Remote. Posted a month ago
The role
This person will act as an experimentation lead and strategic partner for Marketing. They will drive the marketing measurement roadmap through experimentation, forecasting, and incrementality testing.
What you will do
- Lead the marketing analytics strategy across experimentation, forecasting, and incrementality testing
- Design and run geo holdout tests and incrementality methodologies
- Collaborate with Data Science to maintain data inputs for the MMM
- Oversee end-to-end marketing experimentation strategy
- Develop forecasting models for marketing performance and spend efficiency
- Query large-scale data platforms like Databricks and BigQuery
- Utilize AI tools and agent-based workflows to automate analyses
- Serve as a subject matter expert and mentor to junior and mid-level analysts
Required qualifications
- 5+ years of experience in marketing analytics, media measurement, or a related field
- Hands-on experience designing and running geo holdout tests or comparable geo-based incrementality methodologies
- Advanced proficiency in writing SQL and Python within cloud data environments like Databricks and BigQuery
- High autonomy and project management skills
Nice to have
- Experience building marketing forecasting models (e.g., spend/response, MMM, or channel-level forecasting)
- Deep expertise in experimentation methodology, A/B testing, hypothesis testing, sample estimation, and statistical power analysis
- Hands-on experience with marketing measurement tools and platforms (e.g., MMM/incrementality platforms, ad platform reporting such as Google/Meta, or similar)
- Strong intuition for marketing and customer psychology
- Demonstrated commitment to formal mentorship and technical leadership
Benefits
- Competitive salary and stock options
- Comprehensive benefits package
- Flexible work location, hours, and paid time off
- 401(k) matching
- Monthly Acorns account contribution & GoHenry account for your family
- Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
- Acorns Career Development Program
- Roots Leadership Program for Emerging Leaders
- Community week onsite gatherings and various virtual events
About the company
Acorns is a financial wellness company helping everyday Americans grow their money for the long term. It has served over 16 million people and helped customers save and invest over $33 billion.