Growth Marketing Sr. Associate, New Channels

The role

You will own new channel testing, starting with Snapchat, to drive user growth across Acorns and Acorns Early. You will manage channels end to end, including account setup, budget, tracking, and optimization.

What you will do

• Own testing across all new channels end to end
• Make daily CPA and LTV:CAC calls regarding scaling or killing tests
• Build and run a testing roadmap for emerging channels
• Brief Creative on platform and audience responses to iterate on assets
• Bring tradeoffs and recommendations to the Senior Paid Acquisition Manager
• Pull and analyze performance data across platform dashboards, MMP, and backend results
• Set up tests with clean design, verified tracking, and QA passes
• Identify incrementality and lift study opportunities
• Report results with decisions attached
• Drive acquisition growth across Acorns and Acorns Early

Required qualifications

• 4-5+ years in performance marketing or paid social
• BS/BA or equivalent work experience
• Experience building and launching a growth strategy or paid channel from zero to one
• Owned at least one paid social channel end to end (Meta, Snapchat, TikTok, Reddit, or similar)
• Experience with direct-response optimization
• Ability to pull and analyze own data using spreadsheets
• Working knowledge of MMPs (Adjust, AppsFlyer), pixels, SDKs, and last-touch attribution
• Understanding of incrementality testing and MMM
• Strong organizational skills and attention to detail
• Ability to communicate clearly in writing and conversation

Nice to have

• Experience with every platform listed

Benefits

• Competitive salary and stock options
• Comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution
• GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events

Before you apply

• Acorns participates in E-Verify to confirm employment eligibility

About the company

Acorns is a financial wellness company helping everyday Americans grow their money for the long term. It has served over 16 million people and helped customers save and invest over $33 billion.