Senior Paid Media Manager

The role

You will own paid media campaign performance from strategy and setup through optimization, measurement, and reporting. You will manage Meta campaigns and expand into other channels to drive profitable growth.

What you will do

• Own paid media campaigns from planning and launch through daily optimization.
• Analyze channel and blended performance to improve CAC, ROAS, lead quality, revenue, and profitability.
• Maintain reliable measurement across pixels, tags, UTMs, conversion events, conversion APIs, server-side tracking, dashboards, and attribution analysis.
• Run a documented testing roadmap across creative, audiences, bidding, offers, landing pages, and funnels.
• Deliver clear performance reporting and monitor platform changes.
• Use AI tools where they measurably improve speed or quality.

Required qualifications

• 5+ hands-on paid media experience owning Meta campaigns and at least one additional major platform.
• Accountability for meaningful budgets and business results.
• Advanced analytical ability across advertising platforms, GA4, dashboards, and business data.
• Hands-on experience implementing and auditing pixels, conversion APIs, UTM structures, conversion events, and server-side tracking.
• Practical understanding of attribution limits.
• Demonstrated discipline in designing, running, and documenting experiments.
• Clear, leadership-ready communication skills.
• Current knowledge of paid platform changes.
• Practical experience using AI to improve repeatable workflows.

Benefits

• Unlimited PTO: Flexible time off after six months, plus company-wide holidays.
• Retirement Plan: 401(k) with a 3% company match after six months of continuous employment.
• Profit-Sharing 401(k): Employer-funded contributions based on tenure and other plan factors, with a three-year vesting schedule.
• Home Office Stipend: One-time stipend to establish a comfortable and productive remote workspace.
• Annual Incentive Trip: Fully paid team trip to a bucket-list destination.
• Private Wellness Center: Monthly access to a gym, sauna, and cold plunge for Georgia-based employees.
• Parental Leave: Twelve weeks fully paid for the primary provider and four weeks fully paid for the secondary provider, subject to length-of-service eligibility.

About the company

Acquisition is seeking a Senior Paid Media Manager for their Portfolio company to turn paid media investment into profitable growth.