Addi

Senior B2B Marketing Manager

LatAm, Remote. Posted 4 months ago

The role

You will lead the B2B Marketing function as an AI-first operating system to drive merchant GMV growth. This involves scaling the Activation and Growth Playbook, building paid media functions, and architecting merchant lifecycle CRM journeys.

What you will do

  • Design and operationalize a three-tier PAC model by Q3
  • Build the paid media function from scratch and launch co-campaigns in Q3
  • Ship a centralized playbook with merchant-facing ROI reporting by Q4
  • Architect and launch merchant onboarding, activation, and retention journeys in Salesforce
  • Integrate quarterly PAC planning with the Consumer CRM team by Q3
  • Establish a formal marketing-to-sales handoff by Q4
  • Deploy production-ready AI agents to support marketing workflows

Required qualifications

  • 6+ years of B2B marketing leadership in fast-scaling environments
  • Specialization in marketplace, BNPL, or retail platform ecosystems
  • Mastery of complex co-marketing models, joint-investment economics, and partner attribution structures
  • Technical and hands-on with prompt engineering, agentic frameworks, and model selection trade-offs
  • Experience using production AI agents to compound B2B marketing throughput
  • Experience building B2B lifecycle infrastructure on Salesforce
  • Control of complex data models, audience segmentation, journey logic, and multi-channel orchestration
  • Experience with pipeline metrics, deal velocity, ICP criteria, and account tiering
  • Direct experience being measured on hard B2B funnel contributions
  • Hands-on mastery of scaling paid media channels like Meta, LinkedIn, programmatic, and in-app

Nice to have

  • Proven Capability in Brand Building & B2B Storytelling
  • Experienced in Team Leadership & Cross-Functional Influence

Benefits

  • Generous salary
  • Equity in the company
  • Benefits that go beyond the basics

Before you apply

  • Step 4: You may receive a real-world challenge or case study to complete

About the company

Addi is a leading financial platform in Colombia building the future of payments, shopping, and banking. It serves over 3.6 million customers and partners with more than 55,000 merchants.