Growth Manager (Activation & Consumer)

The role

The Growth Manager will design, test, and scale merchant lifecycle strategies to increase activation and maximize Net Revenue Retention. This role owns the full engagement journey from onboarding to reactivation using behavioral data and experimentation.

What you will do

• Diagnose post-approval funnel leaks and ship fixes every sprint
• Deliver the activation portfolio's full incremental GMV plan
• Rebuild the first 30 days after approval as an automated multi-channel journey in Braze
• Run a weekly experiment cadence with holdout groups
• Perform ROI analysis on campaigns and incentives
• Manage and develop people
• Influence Product and Brand teams without authority
• Use AI tools to build reusable workflows and automations

Required qualifications

• Has personally owned a funnel or lifecycle metric
• Has built automated, multi-channel customer journeys in Braze or a comparable Tier-1 CRM
• Understands multi-channel orchestration across push, WhatsApp, email, and in-app
• Writes SQL without help using joins, aggregations, window functions, and cohort construction
• Builds and monitors activation cohorts and retention curves
• Designs tests with holdouts
• Has managed at least one direct report or led a workstream
• Uses Claude, ChatGPT, or comparable tools as a daily working layer

Benefits

• Generous salary
• Equity in the company
• Benefits that go beyond the basics

Before you apply

• Analytical and AI Nativeness Interview includes a live SQL exercise
• Case Study may be required (3-5 days)

About the company

Addi is a leading financial platform in Colombia building the future of payments, shopping, and banking. It serves over 3.6 million customers and partners with more than 55,000 merchants.