New Media Lead

The role

You will design, produce, and scale brand narrative and executive thought leadership across owned channels like LinkedIn, X, and Substack. You will act as an editor and strategic partner to senior leadership to build trust and organic reach.

What you will do

• Build and execute a narrative strategy for the CEO and key executive accounts
• Grow owned channels including LinkedIn, X, and Substack
• Orchestrate integrated narrative campaigns combining written and audiovisual content
• Establish a repeatable production pipeline for essays, short-form videos, or opinion pieces
• Build workflows with Legal, Compliance, Brand, Product, and PR teams
• Analyze channel performance metrics to refine strategy
• Drive content projects from concept to final distribution

Required qualifications

• Strong executive thought partnership and editorial savvy
• Ability to simplify complex technical, commercial, and financial subjects
• Track record of new media management and audience growth
• Mastery of channel-native dynamics, algorithms, and publishing strategies across LinkedIn, X, Substack, and short-form video
• Strong regulatory risk awareness and editorial judgment
• Experience in cross-functional coordination and stakeholder management
• Expertise in autonomous execution with high accountability

Benefits

• Generous salary
• Equity in the company
• Benefits that go beyond the basics

Before you apply

• Step 1: People Interview (30 min)
• Step 2: Initial Interview (60 min) with Accounting manager
• Step 3: Case Study (3-5 Days)
• Step 4: Co-Founder Interview

About the company

Addi is a leading financial platform in Colombia building the future of payments, shopping, and banking. It serves over 3.6 million customers and partners with more than 55,000 merchants.