Demand Generation Lead

Bogotá, Remote. Posted 5 days ago

The role

You will own paid media as the merchant acquisition engine to rebuild the SMB inbound top of funnel. You will manage budgets, optimize channels, and build a measured funnel from impression to first origination.

What you will do

Restore paid inbound lead volume by auditing and rebuilding account structure, tags, and UTMs.
Reduce cost per acquired merchant by reallocating budget and testing creative and offers.
Raise paid lead form completion by redefining targeting, audiences, and landing pages.
Build one measured funnel from impression to first origination.
Run regular incrementality tests.
Open new acquisition channels beyond Google and Meta through budget-capped pilots.
Direct agencies and partners.
Work with Sales as one funnel.
Run creative and landing tests.

Required qualifications

Proven experience owning a paid acquisition number and moving it.
Experience owning a B2B, merchant, or lead-generation budget at a digital company.
Ability to state specific changes that moved a named metric and prove incrementality.
Hands-on ability to run performance channels.
5 to 8 years in performance marketing, paid acquisition, or demand generation.
Experience building and optimizing campaigns directly in Google Ads and Meta Ads Manager.
Experience rebuilding or turning around an underperforming paid account.
Ability to audit an account for configuration errors.
Ability to connect ad spend to qualified lead, approval, signed account, and first transaction.
Experience setting up or auditing tracking including GTM, GA4, UTMs, and CRM attribution.
Ability to write basic SQL or work directly with a warehouse and dashboards.
Experience designing geo holdouts or on/off tests.

Nice to have

Experience with LinkedIn, TikTok, or programmatic for business audiences.

Benefits

Generous salary
Equity in the company
Benefits that go beyond the basics

Before you apply

Step 1: People Interview
Step 2: Initial Interview
Step 3: Paid Media Deep Dive
Step 4: Analytical and AI Nativeness Interview
Step 5: Business Case

About the company

Addi is a leading financial platform in Colombia building the future of payments, shopping, and banking. It serves over 3.6 million customers and partners with more than 55,000 merchants.