Adjoe

Senior Manager - GTM Strategy & Operations - APAC

Singapore, Remote. Posted 2 months ago

The role

You will build and run the go-to-market strategy and operations for APAC, from market entry and pricing to deal support and revenue reporting. You will work with the VP of Revenue (APAC), the Managing Director (GTM), and cross-functional Product and Tech teams.

What you will do

  • Partner with the MD of GTM and VP of APAC to refine and execute market-entry and scaling strategies across APAC sub-regions
  • Tailor GTM playbooks, pricing frameworks, and pitch strategies to local publisher landscapes
  • Identify new market opportunities, emerging app categories, and upsell pathways for Playtime, Arcade, and adjoe Ads
  • Support regional Sales and Account Management on key strategic accounts across the deal lifecycle
  • Help structure multi-product partnerships with app developers, gaming studios, and media buyers across APAC
  • Architect sales reporting frameworks in CRM and BI tools for pipeline health, forecasting, and eCPM trends
  • Establish operational rhythms such as QBRs, pipeline reviews, and conversion funnel audits
  • Model, design, and manage sales incentive and commission structures
  • Translate product capabilities into localized sales enablement assets and competitive playbooks

Required qualifications

  • 3 to 5+ years of experience in strategy consulting (MBB or Tier-1), high-growth AdTech or mobile app scale-ups, or Tech VC/PE
  • Proven track record in commercial strategy, RevOps, or GTM transformation
  • Understanding of, or capacity to quickly learn, mobile monetization, rewarded advertising, programmatic bidding (DSP/SSP), and unit economics (eCPM, LTV, ROAS, CPI)
  • Advanced financial modeling and data skills in Excel, SQL, and BI tools such as Tableau or QuickSight
  • Ability to influence executives across time zones and lead alignment between European HQ and APAC teams
  • Professional fluency in English
  • Bachelor's or Master's degree in Business, Economics, Finance, Engineering, or STEM from a top-tier institution

Nice to have

  • Fluency in Japanese, Korean, or Mandarin
  • MBA

Benefits

  • Relocation bonus and support for you and your family moving to Singapore
  • Flexible hours and remote Fridays
  • 24 vacation days
  • Three weeks of remote work each year
  • Lunch sponsorship
  • Mental health support through an Employee Assistance Program (EAP)
  • Regular feedback, mentoring, and development programs
  • Share in company success

Before you apply

  • Relocation to Singapore is part of the offer, with a relocation bonus and personal support

About the company

adjoe builds mobile advertising solutions, including Playtime and Arcade for rewarded advertising and adjoe Ads for programmatic bidding, connecting app developers to over 600 million users. It is backed by Bertelsmann and has offices in Hamburg (HQ), Boston, Singapore, Tokyo, Seoul, and Sao Paulo.