Jr Paid Media Buyer

Argentina, Remote. Posted 26 days ago

The role

This person will manage and optimize Meta advertising campaigns to generate qualified leads. They will also execute outbound email marketing and track performance through a CRM.

What you will do

Develop, manage, and optimize Meta Ads campaigns targeting qualified prospects.
Maximize results within lean advertising budgets.
Test advertising audiences, creative concepts, messaging, and offers.
Generate qualified leads for HR consulting, executive career services, and technology solutions.
Analyze campaign performance to improve lead quality, conversions, and return on advertising spend.
Review and recommend improvements to landing pages, lead capture, and follow-up processes.
Execute targeted outbound email campaigns using existing tools and prospect lists.
Track leads and campaign performance through Pipedrive.
Coordinate lead follow-up and identify opportunities to improve sales conversion.
Provide concise weekly reporting with actionable recommendations.

Required qualifications

3–5 years of experience in growth marketing, performance marketing, or digital lead generation.
Demonstrated success managing Meta Ads campaigns and generating qualified leads.
Experience optimizing campaigns with limited advertising budgets.
Strong analytical and problem-solving skills.
Understanding of lead generation funnels, lead qualification, and sales conversion.
Experience with CRM systems and digital marketing analytics.
Strong written and verbal English communication skills.

Nice to have

B2B sales development or business development experience.
Experience with Pipedrive, Apollo, and LinkedIn Sales Navigator.
Familiarity with outbound email campaigns and basic marketing automation.
Experience marketing professional services, consulting, or SaaS products.

About the company

The client is an HR services and SaaS company building an AI-powered recruiting tool. The product helps HR teams manage high application volumes and automate behavioral interviews.