Agentio

Growth Marketing Lead

New York, NY. Posted 5 months ago

The role

You will build a systematic B2B demand engine from scratch. This includes creating ABM strategy, paid channels, and inbound motions to drive marketing-sourced pipeline.

What you will do

  • Build the demand engine from scratch including ABM, paid LinkedIn, Search, and B2B influencer strategy
  • Own the marketing-sourced pipeline number
  • Run fast experiments across paid and organic channels
  • Create and operate marketing performance reporting tied to customer journey KPIs
  • Own the full marketing ops stack including dashboards, funnel architecture, and tooling selection
  • Partner with Sales on prospecting, account lists, and vertical targeting
  • Align marketing air cover to outbound effort

Required qualifications

  • 6+ years of B2B demand generation or growth marketing experience
  • Experience standing up a demand gen program including ABM strategy, paid social, inbound infrastructure, and reporting
  • Hands-on experience running LinkedIn and paid social campaigns with measurement and attribution
  • Experience with CRM hygiene, MAP setup, funnel architecture, dashboard design, and tooling selection
  • Ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines
  • Deep obsession with using AI tools and LLMs to gain leverage and automate tasks

Nice to have

  • Familiar with and passionate about the creator economy and digital advertising

Benefits

  • Flexible PTO
  • Comprehensive Health Coverage through Aetna
  • Dental & Vision Plans through Guardian
  • 401(k) Retirement Plan
  • $100 Monthly Lifestyle Credit
  • Daily lunches and snacks in the office
  • Dinner provided Monday - Thursday
  • Fully subsidized gold tier access on Wellhub
  • Gym in the building

About the company

Agentio enables marketers to buy creator led ads by automating sourcing, pricing, contracting, delivery, and measurement. The company has raised $56M at a $340M valuation.