Agentio
Head of Creator Media
New York, NY. Posted 18 days ago
The role
The founding Head of Creator Media will own the budget spent with creators and across creator media. You will build a demand engine, manage creator-led paid ads, and own the marketing-sourced pipeline.
What you will do
- Build the demand engine from scratch including ABM, Meta, Search, paid LinkedIn, and B2B influencer strategy
- Make creator media a core performance channel for Agentio
- Run Agentio's own campaigns on the Agentio platform
- Own AEO regarding how Agentio shows up in AI answers
- Own the marketing-sourced pipeline number and report performance
- Manage a single measurement stack for creator and paid media
- Provide weekly reports to leadership with decision rules
Required qualifications
- Experience in growth or performance marketing with real budgets and results
- Experience leading a team of elite marketers who reported to you directly
- Experience working with creators including sponsorships, partnership ads, UGC, or influencer programs
- Hands-on management of paid social, specifically Meta
- Ability to set up tracking yourself
- Analytical skills to build reports and frame decisions
- Entrepreneurial mindset
- Creative without ego
- Fluency with AI tools in day-to-day work
Nice to have
- LinkedIn, Reddit, or search management
- B2B or marketplace experience
- A point of view on AEO
Benefits
- Flexible PTO
- Comprehensive Health Coverage through Aetna
- Dental & Vision Plans through Guardian
- 401(k) Retirement Plan
- $100 Monthly Lifestyle Credit
- Daily lunches and snacks in the office
- Dinner provided Monday - Thursday
- Fully subsidized gold tier access on Wellhub
- Gym in the building
About the company
Agentio enables marketers to buy creator led ads by automating sourcing, pricing, contracting, delivery, and measurement. The company has raised $56M at a $340M valuation.