Manager, Performance Marketing, Ad Tech & Measurement

The role

You will own full-funnel B2B brandformance across various media channels. You will build campaign infrastructure, measurement systems, and design incrementality frameworks to connect media to revenue.

What you will do

• Own full-funnel B2B brandformance across programmatic display, video, CTV, YouTube, LinkedIn, Meta, and emerging channels.
• Build and manage campaign infrastructure and measurement systems.
• Manage campaign architecture, audience strategy, budgets, pacing, frequency, and creative optimization.
• Handle tagging, first-party audiences, lead enrichment, and signal flows between platforms.
• Investigate lead and account-level data.
• Develop leading indicators of lead quality using AI and analytical approaches.
• Design measurement and incrementality frameworks.
• Build feedback loops between media performance and downstream outcomes.
• Partner with Marketing Operations, RevOps, Data Science, Analytics, and technical teams.

Required qualifications

• 5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.
• Proven experience connecting upper-funnel media to qualified leads, pipeline, and revenue through full-funnel campaign strategy and measurement.
• Hands-on expertise with DV360 and programmatic media, including campaign architecture, insertion orders, line items, audience targeting, pacing, frequency, and optimisation.
• Strong working knowledge of CTV and digital advertising measurement, including impression tracking, view-through measurement, conversion tracking, and attribution.
• Advanced experience with Google Tag Manager and digital measurement implementation, including tagging requirements, QA, troubleshooting, and data validation.
• Strong experience with Marketo and Salesforce and an understanding of how media, lead, account, opportunity, and attribution data connect across the funnel.
• Strong analytical and problem-solving skills to investigate lead and account-level data and translate media signals into actionable insights.
• Excellent cross-functional communication skills.

Nice to have

• Experience with first-party audience activation, lead enrichment, firmographic and account data, and CRM-to-media integrations.
• Experience designing or evaluating incrementality tests, lift studies, geo experiments, holdouts, or other causal measurement approaches.
• Experience using AI, machine learning, predictive scoring, or advanced analytics to improve audience targeting or lead-quality assessment.
• Experience building scalable measurement frameworks, tagging governance, and campaign QA processes across multiple channels or markets.
• Experience in a complex B2B SaaS, fintech, payments, or enterprise technology environment with longer sales cycles.

About the company

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. It provides financial infrastructure for over 675,000 businesses globally.