Director, Global Performance Marketing

The role

You will lead the global Performance Marketing function, overseeing strategy, channel performance, and investment efficiency. You will define customer acquisition and conversion across the funnel by partnering with Brand, Product Marketing, and Revenue Operations.

What you will do

• Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
• Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels.
• Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
• Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets.
• Partner with Regional Marketing Directors to ensure localized execution.
• Serve as the executive-level owner of performance KPIs including CAC, LTV:CAC, pipeline contribution, and ROI.
• Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
• Define best practices for campaign structure, bidding strategies, automation, and measurement.
• Partner with SEO, Web, and Lifecycle teams to build cross-channel journeys.
• Build and lead a high-performing global team of channel managers, strategists, and analysts.

Required qualifications

• 10+ years of experience in Performance Marketing or Growth
• Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure
• Proven ability to manage multi-million-dollar global media budgets efficiently
• Strong analytical skills in data modeling, forecasting, and investment decision-making
• Exceptional leadership, communication, and stakeholder management skills
• Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field

Nice to have

• Experience leading multi-region or global marketing teams (APAC, EMEA, ANZ, Americas)
• Familiarity with AI-driven creative and media automation frameworks
• Strong understanding of pipeline contribution measurement and B2B demand-gen attribution
• Experience working cross-functionally with Finance, RevOps, and Data Science teams

About the company

Airwallex is an AI-native financial operating system used by over 675,000 businesses to run financial operations or build financial products. The company is co-headquartered in San Francisco and Singapore with more than 2,700 people across 27 offices.