Manager, Performance Marketing

The role

The Senior Manager, Global Performance Marketing Strategy will shape the global performance marketing strategy to fuel customer acquisition, revenue growth, and efficiency. This person will partner with regional marketing, product marketing, analytics, and revenue teams to design scalable frameworks and investment strategies.

What you will do

• Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
• Partner with regional teams to localize global frameworks into market-specific plans.
• Develop options for channel mix strategy, investment allocation models, and measurement frameworks.
• Lead quarterly planning cycles, including budget forecasting and scenario modeling.
• Collaborate with the global execution team in campaign execution and optimization.
• Own standardized reporting to highlight growth and streamline communication.
• Own the synthesis of learnings by region and share with global stakeholders.
• Partner with vendors and internal teams to develop incrementality testing strategies.
• Surface insights from campaign data to influence global GTM and lifecycle strategy.
• Partner with Product Marketing to align messaging and audience segmentation strategies.

Required qualifications

• 5+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
• Proven success driving measurable pipeline growth and improving marketing efficiency.
• Hands-on understanding of SFDC, Salesforce, Building Looker tables
• Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
• Strong analytical acumen with experience with advanced measurement, attribution, and experimentation frameworks.
• Excellent communicator with experience presenting to executive leadership.
• Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.
• Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.

Nice to have

• Experience managing or operationalizing in-house performance models
• Experience scaling global paid media in high-growth SaaS or fintech environments.
• Working knowledge of marketing automation and CRM systems (Marketo, Salesforce, HubSpot).
• Familiarity with BI and analytics tools (Looker, Tableau, Google Data Studio).
• Ability to synthesize data into strategic insights and clear recommendations.
• Comfort operating in ambiguous, fast-changing environments.

About the company

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. It provides financial infrastructure for over 675,000 businesses globally.