Senior Manager, Startup Marketing

The role

You will own the end-to-end go-to-market strategy and execution to attract and drive pipeline from high-growth startups. This involves building community among founders, VCs, and accelerators while scaling marketing across physical and digital channels.

What you will do

• Own the go-to-market strategy, execution, and launch of integrated, multi-touch demand-generation campaigns.
• Build Airwallex's presence within the startup ecosystem through partnerships with VCs, accelerators, and founders.
• Create high-impact experiences such as founder dinner series, VC community events, and tactical workshops.
• Scale the startup digital engine across owned and paid channels including LinkedIn, Reddit, and YouTube.
• Identify, cultivate, and manage relationships with startup influencers, operators, and high-profile founders.
• Build and deploy automated email nurture programs and targeted outbound campaigns.
• Measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.

Required qualifications

• 10+ years of growth or startup marketing experience.
• Proven track record in full-stack B2B marketing, growth marketing, or ecosystem management.
• Deep roots in startup, accelerator, or venture capital landscapes.
• Strong hands-on experience in physical community building, including events and dinners.
• Strong hands-on experience in digital growth mechanics, including integrated campaigns and email nurtures.
• Entrepreneurial, high-initiative mindset with a bias for action.
• Comfort operating with ambiguity.
• Grit to build new programs from scratch.
• Commercial mindset with a history of owning the full funnel and direct accountability for KPIs.
• Exceptional interpersonal and communication skills.
• Executive presence to engage with VC partners, startup founders, and industry influencers.

Nice to have

• Experience driving startup acquisition or developer relations within fintech, payments, or high-growth B2B SaaS.
• An established network within the Silicon Valley, NYC, or broader North American startup and venture capital ecosystems.
• Advanced proficiency with modern marketing technology stacks, such as Salesforce, Marketo, Outreach, and analytics tools.

About the company

Airwallex is an AI-native financial operating system for a real-time, intelligent economy. It provides financial infrastructure for over 675,000 businesses globally.