Manager, Marketing Operations, America

The role

You will execute automated B2B marketing campaigns and manage target account audiences. You will work with Marketing and Sales teams to improve customer acquisition, engagement, and retention.

What you will do

• Own technical execution of automated B2B marketing campaigns in Marketo.
• Build and activate target account audiences across Demandbase, Hightouch, Salesforce, and Marketo.
• Create landing pages using existing templates.
• Set up Outreach.io sequences and post-event automation.
• Run the webinar registration and routing system.
• QA lead routing after every upload.
• Support mass-email infrastructure tasks.
• Provide day-to-day support to US Marketing and Sales teams.
• Ensure ABM activity follows data privacy regulations and internal security policies.

Required qualifications

• 5+ years of experience working with marketing automation tools, such as Marketo, and CRM systems, such as Salesforce, in a B2B environment.
• Track record of partnering with Marketing and Sales teams to deploy successful account-based marketing campaigns.
• Strong analytical skills.
• Data-driven approach.
• Uncompromising attention to detail.
• Strong communication and collaboration skills.
• Strong knowledge of HTML, CSS, JavaScript, and email design best practices.
• Hands-on experience building landing pages and email campaigns.
• Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.
• A portfolio showcasing relevant landing pages, email campaigns, or other digital marketing assets.

Nice to have

• Experience with Hightouch or a similar CDP to build, manage, and activate target audiences.
• Adobe Marketo Engage certification.
• Basic SQL skills.

About the company

Airwallex is an AI-native financial operating system for a real-time, intelligent economy. It provides financial infrastructure for global commerce and is co-headquartered in San Francisco and Singapore.