Senior Marketing Manager, KR

The role

You will lead marketing in Korea by shaping and executing go-to-market and brand strategy. You will manage a Marketing Executive and work with global, regional, sales, product, and PR teams to increase brand awareness and engagement.

What you will do

• Develop and own the marketing strategy and annual plan for Korea.
• Partner with commercial teams to execute integrated marketing campaigns.
• Provide market insights into Korea's competitive landscape and customer needs.
• Develop and execute an events strategy in collaboration with regional field marketing.
• Support partnerships with associations, affiliates, and ecosystem partners.
• Localise global and regional campaigns, messaging, and creative assets.
• Lead the creation and localisation of marketing content.
• Define and lead the ABM strategy for high-value accounts.
• Partner with PR and Communications teams to identify local stories and media opportunities.
• Track and report on marketing performance metrics and manage the Korea marketing budget.

Required qualifications

• Fluent in both Korean and English.
• 6+ years' experience in marketing, with proven success in Korea's B2B or tech sectors.
• Ability to navigate ambiguity and create structure.
• Experience managing integrated marketing campaigns across multiple channels.
• Strong understanding of the Korean SME and mid-market audience.
• Knowledge across field marketing, ABM, partnerships, content creation, and digital performance marketing.
• Experience managing vendors, agencies, or outsourced teams.
• Experience managing or mentoring junior team members.
• Experience in event planning and management.
• Excellent communication skills.
• Strong analytical skills.
• Bachelor's degree or equivalent.

Nice to have

• Exposure to fast-scaling global brands

About the company

Airwallex is an AI-native financial operating system for a real-time, intelligent economy. It provides financial infrastructure for over 675,000 businesses globally.