GTM Partnerships Manager, SME & Growth, KR

The role

The GTM Partnerships Manager will build and deepen partnerships to drive lead generation for Airwallex. This role focuses on the cross-border e-commerce ecosystem and institutional relationships to create customer onboarding opportunities.

What you will do

• Build and deepen partnerships to drive lead generation
• Develop structured collaboration plans for customer onboarding
• Lead joint initiatives such as seminars, workshops, webinars, campaigns, and referral programs
• Identify member needs and position Airwallex as a solution for cross-border growth
• Drive partnership discussions from relationship building to execution
• Build repeatable partner motions for consistent onboarding
• Collaborate with sales, marketing, product, and operations teams

Required qualifications

• Experience generating leads through partnerships in the cross-border e-commerce space
• Experience working with marketplaces, e-commerce enablers, agencies, logistics providers, tax advisors, settlement partners, or similar ecosystem players
• Understanding of the merchant journey and commercial value of partnership collaboration
• Experience in a partnership-led sales environment driving commercial outcomes
• Ability to work across multiple stakeholders to convert collaboration into pipeline
• Experience operating partnerships with government agencies, associations, and related organizations
• Understanding of export, commerce, fintech, and international expansion support structures for Korean businesses
• Experience connecting external relationships to business outcomes and customer onboarding
• Ability to coordinate various stakeholders and execute program-based collaborations
• Ability to execute with business sense in relationship-centric environments

Nice to have

• Experience with partner-led lead generation or co-selling in cross-border e-commerce
• Strong understanding of merchant pain points across payments, FX, operations, logistics, tax, and reconciliation
• Experience selling to or supporting Korean merchants expanding internationally
• Knowledge of competitive solutions and ecosystem dynamics in global commerce
• Experience collaborating closely with KITA, KOTRA, fintech associations, beauty associations, chambers of commerce, or local incorporation companies
• Experience in MOU negotiations or establishing formal partnership frameworks
• Experience with international expansion support programs for Korean companies
• Understanding or experience in foreign exchange, cross-border business, or overseas incorporation

About the company

Airwallex is an AI-native financial operating system used by over 675,000 businesses to run financial operations or build financial products. The company provides financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.