Manager, Growth Lifecycle

The role

You will own the growth lifecycle across acquisition, activation, conversion, retention and expansion. You will build and improve lifecycle programmes and partner with cross-functional teams to turn customer signals into relevant journeys and measurable growth.

What you will do

• Build and improve lifecycle programmes that help businesses realise value from Airwallex's products at each stage of their journey.
• Partner with Product, Sales, Marketing, Data and Engineering to turn customer signals into relevant journeys, next-best actions and measurable growth.
• Use experimentation, automation and customer insight to identify opportunities, improve performance and scale what works.

Required qualifications

• Experience owning lifecycle, CRM, growth marketing or customer engagement programmes end to end.
• A track record of using customer data, segmentation and experimentation to improve activation, retention or expansion.
• Experience working cross-functionally with Product, Marketing, Sales, Data and Engineering teams.
• Strong commercial and analytical judgment, with the ability to connect customer behaviour to business outcomes.
• Experience operating in a high-growth environment where priorities evolve and you're expected to create structure from ambiguity.

Nice to have

• Experience in B2B SaaS, fintech, payments or another complex product environment.
• Experience building automated, multi-channel customer journeys at scale.
• Familiarity with marketing automation, customer data platforms, experimentation tools or product-led growth systems.

About the company

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. It provides financial infrastructure for over 675,000 businesses globally.