Airwallex
Manager, Marketing Operations
SG - Singapore. Posted 15 days ago
The role
You will turn marketing strategy into measurable execution across global Marketing and Sales teams. This involves designing B2B campaigns, building landing pages, and managing target-account audiences across various MarTech platforms.
What you will do
- Design, build, and execute B2B marketing campaigns in Marketo
- Build landing pages using team-maintained templates
- Build and manage target-account audiences in Demandbase, Hightouch, Salesforce, and Marketo
- Activate audiences across LinkedIn, Google Ads, and Meta Ads
- Develop complex Marketo workflows for lead nurturing and drip campaigns
- Partner with regional Marketing and Sales teams to provide support across Marketo, Salesforce, Outreach, and Hightouch
- Ensure account-based marketing activities follow data privacy regulations and internal security policies
Required qualifications
- 5+ years of experience working with marketing automation tools such as Marketo and CRM systems such as Salesforce in a B2B environment
- Track record of partnering with Marketing and Sales teams to deploy successful account-based marketing campaigns
- Strong analytical skills
- Data-driven approach
- Uncompromising attention to detail
- Strong communication and collaboration skills
- Strong knowledge of HTML, CSS, JavaScript, and email design best practices
- Hands-on experience building landing pages and email campaigns
- Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools
- A portfolio showcasing relevant landing pages, email campaigns, or other digital marketing assets
Nice to have
- Experience with Hightouch or a similar customer data platform
- Adobe Marketo Engage certification
- Basic SQL skills
About the company
Airwallex is an AI-native financial operating system for a real-time, intelligent economy. The company provides financial infrastructure for global commerce and is co-headquartered in San Francisco and Singapore.