Senior Product Marketing Manager, EMEA

The role

You will shape how Airwallex products are understood and adopted across the EMEA region. You will translate complex financial products into stories for customers, prospects, and internal teams.

What you will do

• Own product positioning and messaging for Airwallex across EMEA.
• Develop go-to-market strategies and launch plans.
• Partner with Product, Sales, Brand, Demand Generation, and regional leaders to deliver campaigns and launches.
• Turn customer insight, market trends, and competitive intelligence into messaging, sales enablement, and marketing programmes.
• Build feedback loops to help Product and Commercial teams understand market resonance.

Required qualifications

• Strong product marketing experience, ideally in fintech, payments, financial services, SaaS, or another complex B2B environment.
• Experience developing positioning, messaging, go-to-market strategies, and launch plans.
• A track record of working cross-functionally with Product, Sales, Brand, Demand Generation, and regional stakeholders.
• Excellent written and verbal communication skills.
• Strong commercial judgment and the ability to connect customer needs, market context, and business priorities.

Nice to have

• Experience marketing products across multiple EMEA markets.
• Experience working in a high-growth or scaling company.
• Familiarity with payments, financial infrastructure, embedded finance, or other regulated products.

About the company

Airwallex is an AI-native financial operating system used by businesses to run financial operations or build financial products. It provides financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.