Alternativepayments

Senior Product Marketing Manager

Toronto, Remote. Posted 2 months ago

The role

The Senior Product Marketing Manager will build the product marketing function at Alternative Payments. You will own foundational work including ICPs, personas, buyer journeys, positioning, product launches, and competitive intelligence.

What you will do

  • Own and evolve ICPs, buyer personas and buyer journeys
  • Develop differentiated positioning and messaging
  • Partner with Product to influence go-to-market priorities
  • Own the product launch roadmap and go-to-market strategy
  • Build and maintain a competitive intelligence program
  • Analyze sales calls, pipeline performance, win/loss data and customer feedback
  • Conduct customer, prospect and Sales interviews
  • Translate research into practical resources like messaging frameworks and sales enablement
  • Shape the story behind product-led campaigns and launch moments
  • Lead working sessions and build alignment across Product, Sales, Marketing and senior leadership

Required qualifications

  • 5+ years of B2B SaaS product marketing experience
  • Experience independently leading product launches
  • Ability to build product marketing programs without an established playbook or large supporting team
  • Strong qualitative and quantitative research skills
  • Track record of turning insight into positioning and messaging
  • Evidence of influencing commercial outcomes
  • Strong cross-functional leadership skills
  • Ability to move between strategic thinking and hands-on execution
  • Curiosity and a detective mindset
  • Comfort working through ambiguity in a fast-moving scale-up environment
  • AI literacy
  • Strong written, verbal and presentation skills

Nice to have

  • Experience in MSP, FinTech, payments, startup, or scale-up environments
  • Familiarity with Jobs to be Done, Bowtie and PLG frameworks

Benefits

  • Competitive salary
  • Equity opportunities
  • Unlimited PTO
  • Flexibility
  • Yearly learning & development stipend

Before you apply

  • Candidates must be eligible to work in Canada

About the company

Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back.