Alternativepayments

Growth Marketing Manager

Toronto, Remote. Posted a month ago

The role

You will manage paid media and the full webinar program to generate qualified demand. You will target MSPs, IT companies, and accounting firms across the United States and Canada.

What you will do

  • Own day-to-day paid acquisition across Google, LinkedIn and Meta.
  • Expand the paid-channel portfolio through disciplined experiments.
  • Own the full webinar program including planning, hosting, and moderating.
  • Connect webinars to paid and email demand generation.
  • Build practical AI workflows for marketing tasks.
  • Build a strong working relationship with Sales to review demo quality.
  • Work in two-week agile sprints.
  • Partner with Demand Generation and content on campaign and landing-page improvements.

Required qualifications

  • 5+ years of relevant growth, performance or demand-generation marketing experience, including B2B SaaS.
  • Hands-on paid-media execution skills.
  • Strong analytical judgment.
  • Practical fluency with AI agents and automation.
  • Curiosity, initiative and sound experimental judgment.
  • Ability to coordinate work across content, email, social and Sales.
  • Confidence to host and moderate live webinars, prepare speakers and facilitate audience conversations.
  • Strong ownership.

Nice to have

  • Experience marketing to MSPs, IT service providers or accounting firms, or working in fintech and payments
  • Success building webinar programs, partner-led events or integrated paid and email campaigns
  • Experience validating a new acquisition platform and explaining when additional investment was justified
  • Familiarity with agile marketing or cross-functional teams using two-week sprints, prioritized backlogs and regular reviews
  • Technical confidence with tracking, CRM reporting, integrations, landing-page experiments or lightweight code and automation
  • Experience with HubSpot, Instantly, n8n, Zoom or equivalent tools

Benefits

  • Competitive salary tailored to your experience, skills, and expertise.
  • Equity opportunities.
  • Unlimited PTO and flexibility.
  • Yearly learning & development stipend.

Before you apply

  • Must be eligible to work in Canada.
  • Must be Toronto-based.

About the company

Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back.