Altura
Growth Lead
Amsterdam HQ, Remote. Posted yesterday
The role
You will lead marketing strategy and execution for Altura, a B2B SaaS company, with primary ownership of demand generation, brand awareness, social media and events. You will run campaigns end to end, with the goal of helping double ARR in 2027.
What you will do
- Own demand generation, brand awareness, social media and events, working with Sales, Customer Success and Product
- Run lead generation and pipeline campaigns from idea to launch to measurement
- Lead paid acquisition with a freelance ads specialist, setting strategy and owning results
- Build Altura's voice and presence on LinkedIn and other social channels
- Plan and run events and webinars that build community and generate pipeline
- Automate marketing workflows and deploy agents for repetitive work
- Write copy, generate assets, and build landing pages and microsites yourself
- Help shape branding and go-to-market positioning
- Review data weekly, keep what works, stop what does not
- Coach the product marketer and the part-time graphic designer
Required qualifications
- 4 to 6 years of experience in B2B SaaS marketing
- Broad demand generation expertise and experience running events
- Expert-level HubSpot skills
- Track record of building pipeline, not just awareness
- Deep familiarity with AI tooling, including building agents and automated workflows
- Experience running campaigns end to end without handoffs
- Fluent Dutch
Benefits
- 26 vacation days
- Competitive salary and Virtual Stock Units (VSUs)
- All the tools and tech stack you want
- Laptop
- Hybrid working model with 2 days per week in Amsterdam office
- Catered office lunches every Monday and Friday
- Development budget unlocked by presenting a case tied to OKRs
- Company outings
Before you apply
- Fluent Dutch is required
About the company
Altura is an ambitious SaaS startup that helps organisations win large, multi-stakeholder tenders and RFPs with AI-powered bid management. The company recently launched a rebuilt, AI-native platform and has fresh funding.