Alan

Marketing Operations

Paris, France; Bordeaux, France; Lyon, France; Marseille, France; Biarritz, France; Nantes, France; Annecy, France; Madrid, Spain; Barcelona, Spain, Remote. Posted 4 days ago

The role

Marketing Operations Managers will architect scalable systems and operate them strategically to drive growth and engagement. You will partner with marketers, engineers, and data teams to manage marketing automation, CRM data, and AI-driven workflows.

What you will do

  • Own and optimize the marketing stack and CRM integrations
  • Build automations for independent and scalable campaign launches
  • Maintain CRM data quality, attribute design, and database hygiene
  • Design lifecycle stages, segmentation logic, and routing rules
  • Own the nurturing stack and campaign processes
  • Identify, build, and refine AI agents for copywriting and lead scoring
  • Track the full funnel from first touchpoint to conversion
  • Create playbooks and train teams on tools and processes
  • Build unified lead engines, scoring, and routing models
  • Operate messaging stacks and monitor communication pressure

Required qualifications

  • 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C)
  • Hands-on experience managing marketing automation platforms at scale
  • Strong understanding of CRM data models
  • Ability to frame and implement processes for lead scoring, nurturing, segmentation, and personalization
  • Data fluency and analytical rigor
  • Strong stakeholder management skills
  • Ability to manage multiple projects simultaneously
  • Excellent written and spoken English
  • Impact-driven with a strong bias towards improving processes

Nice to have

  • Experience with Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, or Salesforce

Benefits

  • Generous equity packages for permanent contracts
  • Flexible office with hybrid setup
  • Top of the range equipment including Macbook Air, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours
  • Extremely comprehensive health insurance
  • Generous transit benefit
  • Flexible training policy with free books and budget for conferences
  • Dedicated coach for every employee
  • Extended parental leave for permanent contracts

Before you apply

  • Not everybody will enter our recruitment process

About the company

Alan is a company building a new standard in prevention insurance by integrating insurance, prevention, and care into a single user experience. They serve more than 1M+ members and partner with 40K+ companies.