Founding Growth - Alan Precision

The role

You will be the first growth and go-to-market person for Alan Precision. You will drive member subscriptions and retention through direct-to-member, B2B, and open market engines.

What you will do

• Build the CRM and lifecycle engine including segments, triggers, and sequences
• Use product data to decide when and where to push Precision to members
• Position Precision inside the surfaces of other product crews
• Own recurrence including activation, retests, renewals, and reactivation
• Define B2B business models, offer formats, pricing logic, and sales motion
• Meet HR buyers to learn what makes them pay
• Apply B2C health and e-commerce playbook to acquire users not insured by Alan
• Create demand and define the value proposition and messages
• Build a brand with the Brand team
• Work with medical and legal teams to navigate regulated health communication

Required qualifications

• Fluent in French and English
• Experience growing a B2C product from its early days
• Experience with lifecycle and CRM at scale using Customer.io, Braze or equivalent
• Analytical rigour in reading funnels, building cohorts, and setting up holdouts
• Hands-on ability to take ideas to production including strategy, copy, and dashboards
• Great writing skills to turn complex medical topics into clear promises
• Customer-obsessed approach
• Fluent with AI for assets, copy, segments, and analyses
• Driven by health

Nice to have

• Experience with regulated health communication
• B2B2C, employee benefits or HR tech
• Paid acquisition and influencer marketing in B2C
• Pricing and packaging of subscription offers
• Ownership of personal health via Whoop, Oura, blood tests, or supplements

About the company

Alan is building a new standard in prevention insurance by integrating insurance, prevention, and care. The company serves more than 1M+ members and has reached €800M+ in ARR.