Alan

Marketing Operations

Paris, France, Remote. Posted 4 days ago

The role

Marketing Operations Managers will architect scalable systems and operate them strategically to drive growth. You will work in either Growth Infrastructure or Product Platform to manage marketing automation, data models, and AI-driven workflows.

What you will do

  • Own and optimize the marketing stack and CRM integrations
  • Maintain CRM data quality, attribute/event design, and database hygiene
  • Design and maintain lifecycle stages, segmentation logic, and routing rules
  • Own the nurturing stack and campaign processes
  • Identify, build, and refine AI agents for copywriting, lead scoring, and content generation
  • Track the full funnel from first touchpoint to conversion
  • Create playbooks and train teams on tools and processes
  • Build unified lead engines, lead scoring, and routing models for Growth Infrastructure
  • Operate messaging stacks and monitor communication pressure for Product Platform

Required qualifications

  • 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C)
  • Hands-on experience managing marketing automation platforms at scale (Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent)
  • Strong understanding of CRM data models
  • Ability to frame and implement processes for lead scoring, nurturing, segmentation, and personalization
  • Data fluency and analytical rigor
  • Strong stakeholder management skills
  • Ability to manage multiple projects simultaneously
  • Excellent written and spoken English
  • Impact-driven with a strong bias towards improving processes

Nice to have

  • Product knack

Benefits

  • Generous equity packages for permanent contracts
  • Flexible office with hybrid setup
  • Top of the range equipment including Macbook Air, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours
  • Extremely comprehensive health insurance
  • Generous transit benefit
  • Flexible training policy including free books and budget for conferences
  • Dedicated coach for every employee
  • Extended parental leave for permanent contracts

About the company

Alan is a company building a new standard in prevention insurance by integrating insurance, prevention, and care into a single user experience. They serve more than 1M+ members and partner with 40K+ companies.