Growth Marketing Lead

The role

The Growth Marketing Lead will shape growth investments across the full funnel, from self-serve signup to enterprise sales. You will manage the channel mix, including paid search, paid social, SEO, AEO, lifecycle programs, and the website.

What you will do

• Own full-funnel visibility for growth motion from self-serve signup through enterprise sales flow.
• Set channel investment strategy each half based on resourcing and goals.
• Own and continuously re-rank channel ROI for paid search, paid social, SEO, AEO, lifecycle, website, and ecosystem channels.
• Evaluate and evolve the existing tool stack and agencies.
• Identify, pitch, and test new channels and product-led growth signals.
• Build and lead a team by proposing and opening headcount.
• Represent growth and channel performance in twice-yearly marketing planning cycles.

Required qualifications

• 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions.
• Track record of owning full-funnel measurement connecting top-of-funnel spend to signups to pipeline.
• Proven ability to rank and reallocate spend and efforts across channels based on ROI.
• Experience evaluating and managing agency relationships and a marketing tool stack.
• Comfortable identifying, testing, and standing up entirely new channels.
• Strong cross-functional operator working with Product, Sales/SDR, Product Marketing, and Ecosystem Marketing.
• Efficiency-obsessed.
• Familiarity with AI-powered or AI-assisted growth initiatives.
• Ability to be in office in SF or NYC 3x a week.

Nice to have

• Startup experience building a growth function from 0 to 1.
• Has built and led a team.
• Experience in crypto/Web3 or blockchain infrastructure marketing.
• Experience marketing an API-first or infrastructure product.

Benefits

• Medical, Dental, & Vision
• Gym Reimbursement
• Home Office Build-out Budget
• In-Office Group Meals
• Commuter Benefits
• Flexible Time Off
• Wellbeing & Mental Health Perks
• Learning & Development Stipend
• Company Sponsored Conferences & Events
• HSA and FSA Plans
• Fertility Benefits
• 401k

About the company

Alchemy is the Web3 infrastructure and developer platform that powers millions of users and the world’s most innovative blockchain applications. It provides the infrastructure and tools developers need to build reliable, scalable, and accessible experiences.