Founding Demand Generation Lead

Toronto Office (Liberty Village). Posted 23 days ago

The role

You will own online demand generation end-to-end from strategy to execution. You will build a playbook from scratch to grow the clientele of acquired accounting firms across Canada and the US.

What you will do

Own online demand generation end to end from first touch to qualified lead
Design messaging, pick channels, and run experiments to fill the pipeline
Identify and fix funnel leaks
Build the playbook from scratch and adapt it for each firm
Set up systems, tooling, and tracking
Report metrics to leadership and the board
Use AI to push the leverage of the playbook

Required qualifications

5+ years in B2B demand generation
At least 2 years building a demand engine
Experience building large pipelines from scratch
Ability to deploy on day one with no BDRs
Strong experience with AI tools for outreach, research, and pipeline management
High agency
AI-forward
Strong opinions
Ownership
Curiosity
Optimistic

Benefits

Competitive pay
100% covered health insurance
A gorgeous loft office in Liberty Village
James makes everyone lunch at 12pm

Before you apply

We may use AI to help review candidate applications

About the company

Alloy River builds agentic applied AI for finance and accounting. They have raised over $30m to date from Portage Ventures, Electric Capital, Elad Gil, and others.