Director of Customer Lifecycle (CRM)

The role

You will architect a customer lifecycle engine to maximize long-term retention and engagement. You will work at the intersection of marketing, product, and data science to deploy predictive logic and execute campaigns.

What you will do

• Own the full CRM strategy and mapping day-0 user behavior.
• Collaborate with Data Science to deploy predictive logic and user-level personalization models.
• Design, execute, and analyze systematic experiments to measure incrementality and KPI impact.
• Work with Data and Engineering to design, audit, and optimize the CRM data schema.
• Build, troubleshoot, and optimize complex logic loops and API-triggered campaigns.

Required qualifications

• Deep understanding of statistical significance, multi-variant testing, and incremental lift.
• Mastery of omnichannel orchestration platforms (e.g., Braze).
• Proven track record of building complex liquid logic, API-triggered webhooks, and multi-step Canvas flows.
• Ability to structure customer data for scale.
• Experience managing high-volume engagement at companies with large, active user bases.

Nice to have

• Experience overhauling a fragmented, "spaghetti-logic" CRM setup into a clean, scalable lifecycle engine
• Experience writing basic SQL to query your own engagement data

Benefits

• Equity in Almedia for all Berlin-based employees
• Transport subsidy
• Breakfasts and lunches
• Language learning
• Urban Sports Club

About the company

Almedia is Germany’s fastest-growing company and a global leader in rewards. It has been bootstrapped and profitable from day one.