Consumer Marketing Lead - Alpen Finance

The role

The Consumer Marketing Lead will build the consumer marketing function for Alpen Finance. You will develop marketing strategy, identify early customers, and execute acquisition campaigns to drive product launch and adoption.

What you will do

• Develop and execute the marketing strategy.
• Identify valuable early customers by testing hypotheses about audiences and needs.
• Refine positioning and messaging using customer research and experiments.
• Build the acquisition mix through content, community, referrals, partnerships, creators, events, and paid media.
• Personally run campaigns and experiments.
• Own marketing for the unveiling and launch.
• Improve the customer journey by working with product and engineering.
• Use evidence to guide growth and establish measurement loops.

Required qualifications

• 3+ years in marketing or growth with ownership of go-to-market strategy, customer acquisition, and adoption.
• Meaningful consumer mobile app experience.
• Early-stage launch experience.
• Customer and product judgment.
• Broad marketing ownership.
• Hands-on execution.
• Commercial judgment.
• Cross-functional ownership.

Nice to have

• Experience with consumer financial apps such as wallets, payments, neobanking, lending, cards, investing, or brokerage.
• Experience helping people adopt new financial behaviors through an app.
• Consumer Bitcoin or crypto products.
• Familiarity with U.S. and U.S.-adjacent consumer markets.
• Community, creator, referral, partnership, content-led, or product-led acquisition.

About the company

Alpen Finance is an early-stage consumer financial app for people who want to hold and use Bitcoin and stablecoins. It is being built by Alpen Labs, which develops infrastructure for financial markets on Bitcoin.