VP, Sales

The role

The VP of Sales will build and lead a national sales organization. This player-coach role involves setting sales strategy, managing a team of 6 direct reports, and executing enterprise sales motions into health systems.

What you will do

• Set and execute national sales strategy across enterprise health systems, IDNs, and large hospital networks
• Lead and develop a team of 6 direct reports
• Build and scale the sales function including hiring and designing territory and org structure
• Refine and execute a repeatable sales playbook, messaging, deal stages, and qualification criteria
• Own executive-level relationships with C-suite leaders, surgeons, OR directors, IT teams, and administrators
• Lead and/or oversee negotiations, RFPs, and contract structuring for multi-million dollar deals
• Partner cross-functionally with marketing, product, R&D, and customer success
• Represent Apella externally as a credible, trusted voice in the industry

Required qualifications

• 12+ years of enterprise sales experience
• 8 years of sales leadership experience
• Proven track record of new logo acquisition
• Direct, hands-on experience selling into hospitals and health systems
• Proven, specific experience building and scaling a sales team
• Experience managing a national sales motion across multiple regions or territories
• Background in MedTech, medical devices, or healthcare capital equipment, complex healthcare SaaS/platform sales, or a crossover of both
• Deep expertise navigating multi-stakeholder, long-cycle enterprise sales, including RFPs, system-wide contracting, and creative deal structures
• Track record of top-performer recognition at both the individual and team level
• Comfort and credibility operating in a startup environment
• Strong leadership presence to mentor, coach, and influence team and cross-functional peers
• Mission-driven orientation and interest in improving surgical outcomes through technology

Benefits

• Competitive salary
• Stock options
• Flexible vacation policy
• Remote-first work environment
• Virtual and in-person events
• Comprehensive health, dental, and vision insurance
• 16 weeks of parental leave for all parents

About the company

Apella applies computer vision and machine learning to improve the standard of care in surgery. They build applications to enable surgeons, nurses, and hospital administrators to deliver high quality care.