Product Manager, Growth (DIY Tax Filing)

The role

You will own the DIY self-serve tax filing flow within the Growth squad. You will manage the end-to-end filer journey from initial tap to IRS acceptance to increase completion rates and drive upgrades.

What you will do

• Own the DIY funnel and drive completion and acceptance rates.
• Identify and fix points where filers stall or churn.
• Define metrics, build dashboards, write queries, and run A/B tests.
• Design white-labeled and configurable flows for partners.
• Build upsell paths to grow revenue per filer.
• Turn filer and partner insight into a roadmap.
• Plan the roadmap around the seasonal tax calendar.
• Partner with engineering, design, tax, and GTM teams.

Required qualifications

• 4+ years as a Product Manager, owning a live product end to end
• Background in B2C, or in B2B products serving SMBs, where you shipped self-serve flows used at real volume
• Strong data orientation: you define KPIs, run experiments, and change course based on what the numbers show
• Experience shipping AI or LLM-powered product features
• A track record of moving a conversion or retention metric through onboarding, funnel, or flow optimization
• Comfort with complex, regulated domains where accuracy matters (fintech, payments, banking, insurance, or similar)
• Fluent English, written and spoken
• Clear, concise communication
• Experience with SaaS platforms

Nice to have

• Understand the US tax system
• Experience at a tax-prep company, or having filed US taxes yourself
• Experience with embedded or white-label products sold through partners
• Hands-on with identity verification / KYC, payments, or document capture (OCR) flows
• Hands-on SQL
• Experience with a seasonal or deadline-driven product
• Fintech experience

About the company

april is an embedded, year-round tax platform that provides white-labeled tools to power financial decisions. Its AI-powered tax engine integrates with partner apps to deliver tax planning and filing.