Head of Retention Marketing

The role

You will own player retention from first spin to VIP, building lifecycle programs, tournaments, quests and offers. You will work directly with the CEO and with the heads of User Acquisition and Casino.

What you will do

• Learn the players, CRM setup and current results, then map the player journey from registration to VIP
• Build the first CRM calendar and a promo roadmap
• Run lifecycle programs across email, push, SMS and messaging apps while keeping message frequency under control
• Build and run tournaments, quests and challenges that bring players back
• Build and own the new player signup offer and the refer-a-friend program
• Win back players who are slipping away and make VIPs feel valued
• Test each program and offer for a smooth user experience, and report on retention, engagement and LTV
• Help shape how the retention function is built and staffed as the company grows
• Grow into leading a team and a full department

Required qualifications

• 5+ years in player retention, CRM or lifecycle marketing, with ownership of results
• Experience in sweepstakes or social casino, including promos, offers and player messaging
• Experience running multi-channel campaigns in a CRM or marketing automation platform
• Experience designing tournaments, quests, challenges or other live promotions that moved the numbers
• Comfortable with data: segmentation, cohorts and A/B tests
• Experience leading, by mentoring, running projects, managing vendors or managing a small team
• Works well independently and is confident talking directly with senior leadership

Nice to have

• VIP or high-value player program experience
• Referral program experience
• Familiarity with responsible gaming practices

Benefits

• Remote and flexible work from anywhere in the EU
• Real ownership of the player experience, from signup offer to VIP
• Role built to grow into leading a team and a department

Before you apply

• Recruitment uses AI-assisted tools for skills matching, assessments and interview note-taking; human recruiters make all hiring decisions
• Recruiters contact candidates only through @arbinteractive.com email and the Ashby recruiting platform; the company never asks for payment, banking or personal ID details during applications

About the company

ARB Interactive is the team behind Modo Casino, a Social+ platform in the US, founded in 2022 with nearly 200 team members. It was named one of LinkedIn's 2025 Top 50 Startups in the United States.