Product Marketing Manager, Growth

The role

You will shape how people understand Arca through segmentation, positioning, and messaging. You will develop persona models, equip advisors with materials, and build client testimonial and referral programs.

What you will do

• Develop and maintain Arca's segmentation and persona model
• Build positioning and messaging by segment
• Maintain a view of the competitive landscape
• Build, review, and supplement materials advisors use with prospects
• Listen to client conversations to inform positioning and product plans
• Build and run client story, testimonial, and review programs
• Steer the system that makes referrals easy for clients and advisors
• Partner with product and engineering teams on messaging across the client lifecycle
• Lead go-to-market for client-facing product launches
• Keep messaging consistent across website, paid media, email, direct mail, and advisor materials

Required qualifications

• 5–8 years of experience
• 3+ years in product marketing
• Product marketing experience with consumer audiences
• Demonstrated ownership of positioning and messaging for a product or segment
• Hands-on customer research including interviews, message testing, and win-loss analysis
• Experience building enablement for sales teams, advisors, or other customer-facing roles
• Clear writing that makes complex financial ideas simple
• Strong research instincts and comfort working with data
• Working knowledge of lifecycle and nurture marketing

Nice to have

• Experience with high-consideration purchases
• Experience in wealth management, financial services, or fintech
• A brand background, or experience shaping a company's brand identity
• Customer marketing experience: testimonials, reviews, case studies, or referral programs

About the company

Arca is a wealth management firm built from the ground up with AI. They are rebuilding the wealth management business to provide high-level service to more than just the ultra-wealthy.