Events Marketing Manager, Growth

The role

You will build and own the event marketing program to scale seminars, webinars, and client appreciation experiences. You will manage the event funnel, partner with advisors, and oversee marketing partners to drive meetings and pipeline.

What you will do

• Own the seminar calendar across offices and advisors
• Manage the seminar marketing partner end-to-end
• Work with advisors to build and improve the event playbook
• Coach advisors as presenters
• Test and expand webinars
• Lead reinvestment in a client appreciation program
• Pilot new prospecting concepts like hosted dinners and community events
• Define and own the event funnel including registrations and meetings booked
• Partner with growth engineering on attendance tracking and lead-source accuracy
• Track cost, payback, and ROI by event, location, presenter, format, and topic

Required qualifications

• 5–8 years in event, field, or experiential marketing
• At least 3 years owning a multi-city or multi-event program end to end
• Demonstrated ownership of pipeline or revenue from events
• Experience managing agencies or vendors against performance targets
• Experience building an events program from zero, or rebuilding one, at least once
• Commercial fluency to model cost per meeting and payback
• Operational precision across contracts, budgets, and run-of-show
• Clear writing and presenting skills
• Comfort with event registration platforms, CRMs, and marketing automation tools

Nice to have

• Seminar or event programs in wealth management, insurance, estate planning, or other financial services
• Marketing to affluent audiences approaching or in retirement
• Experience in a regulated marketing environment, especially with direct mail

About the company

Arca is a wealth management firm built from the ground up with AI. They are rebuilding the wealth management business to provide high-level service to more than just the ultra-wealthy.