Event/Field Marketing Manager

The role

You will own the event and field marketing strategy, including the annual calendar, budget, and goals. You will plan and run Arena-hosted events and lead the company's presence at AI research and industry conferences.

What you will do

• Own Arena's event and field marketing strategy, including annual calendar, budget, and goals.
• Plan and run Arena-hosted events end to end, such as community meetups, dinners, workshops, and VIP experiences.
• Lead Arena's presence at AI research and industry conferences.
• Build repeatable playbooks for event planning, vendor selection, and staffing.
• Partner with Community and Product Marketing to align events with product launches.
• Work with Partnerships and Sales to identify target accounts and design experiences.
• Translate Arena's evaluation methodology into event content, talks, and demos.
• Manage event budgets, contracts, vendors, venues, swag, and travel logistics.
• Capture and repurpose event content in coordination with Comms and Community.
• Define and track success metrics and report on performance.

Required qualifications

• 5+ years of experience in event marketing, field marketing, or experiential marketing.
• Must be based in, or willing to relocate to, the SF Bay Area.
• Willing to work on-site at our downtown office.
• Track record of planning and executing events of different sizes on time and within budget.
• Experience managing budgets, vendors, venues, and contracts.
• Experience marketing to technical audiences such as researchers, engineers, and developers.
• Ability to measure event performance and connect it to business outcomes.
• Excellent communication skills across written, verbal, and visual mediums.
• Comfort operating in ambiguity and iterating quickly in an early-stage, fast-moving environment.
• Proactive, self-directed work style with strong ownership and prioritization skills.
• Willingness to travel for conferences and events.
• Willingness to be first on the ground at event venues, handling freight, shipment receiving, and setup.

Nice to have

• Experience with AI or machine learning conferences, research communities, or developer events.
• Background in communities, platforms, or products with network effects.
• Experience hosting events for enterprise or executive audiences alongside Sales or Partnerships teams.
• Familiarity with event attribution, lead capture, and follow-up workflows.
• Experience explaining scientific methodology and complex systems to target audiences.
• Familiarity with key software tools and software (such as Notion, Google Drive, Luma, Figma, etc.)
• Prior startup experience

Benefits

• Competitive compensation aligned to the markets where team members are based.
• Comprehensive health and wellness benefits, including medical, dental, and vision.
• Additional support programs.
• Opportunity to work on cutting-edge AI with a small, mission-driven team.
• A culture that values transparency, trust, and community impact.

About the company

Arena is the platform for evaluating how AI models perform in the real world. Founded by researchers from UC Berkeley's SkyLab, the company builds the foundation for understanding and shaping AI.