Product Marketing Manager, Release Marketer

The role

The Release Marketer will own go-to-market planning and execution for feature releases across multiple product lines. This person will translate product specs into messaging, demos, and assets to explain customer value. They will work closely with Product, Engineering, and GTM teams to maintain launch velocity.

What you will do

• Own go-to-market planning and execution for feature releases across multiple product lines.
• Work closely with Product Managers to shape value propositions, messaging, and demo strategies.
• Produce polished feature videos for social media, the website, and other marketing channels.
• Create assets including blog posts, one-pagers, demo videos, internal launch docs, and enablement materials.
• Turn features into clear customer value through videos, product walkthroughs, and content.
• Partner with other product marketers on larger and bundled launches.
• Serve as a product expert and go-to resource for how features work and how to position them.
• Coordinate release promotion with Solutions Engineering, RevOps, Sales, CS and Support teams.
• Own initiatives to keep the team informed, including the product updates newsletter.
• Leverage AI, automation, and scalable systems to manage a high volume of releases.

Required qualifications

• Strong product instincts
• Clear writing
• Bias for building systems that scale
• Highly organized
• Exceptional eye for detail
• Ability to switch between products and contexts easily
• Ability to explain features in normal words
• Ability to shape a demo or walkthrough that tells a story
• Comfortable owning copy and collaborating with design teams
• Ability to follow a playbook or build from first principles

Nice to have

• Solutions Engineer who loves narrative
• Early-stage AE who worked closely with Product
• Product-minded builder with a technical background and customer empathy
• GTM specialist with a strong lean for product taste

Benefits

• Competitive salary and equity
• 10-year stock option exercise window
• Unlimited PTO
• 12 weeks of fully paid family leave (US)
• Generous budget for equipment, software, and office setup
• $100/month learning budget, with conferences covered with manager approval
• Top-tier health insurance for US employees (100% premium covered)

Before you apply

• Interview process includes an assignment
• May use artificial intelligence-driven tools to assist recruitment team in screening, assessing, and selecting candidates

About the company

Ashby is a growing team that works closely with Product, Solutions Engineering, Customer Success, Sales, and leadership. They aim to help customers understand what their product does through thoughtful communication and operating principles.