Founding Marketer

The role

You will build the marketing function from the ground up and put the platform in front of health system executives. You will own the marketing strategy, go-to-market positioning, and qualified leads.

What you will do

• Write the account of what Assemble does and its outcomes
• Set up account-based marketing structure with sales
• Provide go-to-market team with positioning and materials
• Launch a marketing strategy to bring in qualified leads
• Reach health system decision-makers through owned channels
• Generate $20M in qualified leads from health systems
• Build a system for keeping marketing and sales materials current
• Plan and run presence at industry conferences and events
• Shape marketing strategy and budget with founders
• Use AI and automation to increase team leverage

Required qualifications

• Experience leading B2B marketing at an early-stage startup with an enterprise focus
• Experience running account-based marketing and sales-led pipeline programs for enterprise buyers
• Experience creating materials sales teams use, like decks, case studies, and positioning docs
• Based in New York City or willing to relocate
• Able to travel 10–15% of the time

Nice to have

• Built a B2B or enterprise marketing function from the ground up, or were one of its first two marketers
• Experience marketing to health systems or other healthcare buyers
• Experience running conference and event programs
• A background in marketing or business

Benefits

• Relocation support available
• Meaningful equity

About the company

Assemble is a 15-person team building the AI Front Door for frontline hospital leaders. They provide an operational system of record to help nurses thrive and hospital units run well.