Principal Product Marketing Manager

The role

You will own the core narrative, use cases, and enablement assets to win and grow large accounts. You will create decks, one-pagers, battlecards, demos, and use-case maps for Sales.

What you will do

• Own the Buy vs. Build narrative and build the CCO-grade pitch and one-pager
• Build the enablement kit including objection library, vertical battlecards, and field assets
• Build the use-case map across the customer journey
• Be the demo expert of all products and use cases
• Own the expansion playbook and ship expansion case studies and reference customers
• Run the listen tour by staying close to Sales, Client Engagement, and Product
• Co-pilot critical meetings beyond demos by joining high-stakes CCO conversations
• Partner with engineering to flow messaging and account context into agentic workflows
• Partner with Integrated marketing to feed the end-to-end customer journey

Required qualifications

• 4-6+ years in product marketing, including senior IC work owning narrative and sales enablement for a technical or enterprise product
• 2+ years in business/strategy ownership roles in AI hyperscalers and/or leading -MBB- consulting firms
• Outstanding writing
• AI-first mentality: experience in building or using agentic AI workflows in your day-to-day
• Fluency turning technical capability into buyer-facing value
• Sharp instinct for competitive positioning
• Experience with enterprise or regulated buyers
• Comfort working directly with sales in live deals, demoing and iterating fast on real-world feedback
• High ownership, low ego, and a bias toward shipping

Nice to have

• insurance or claims domain knowledge

Benefits

• Competitive salary and equity packages
• Platinum medical, dental, and vision
• Free life insurance including long-term disability & short-term disability
• Unlimited PTO
• Uncapped vacation days & paid holidays
• Maternity & paternity
• Assured contributes 3% of your income to 401(k)
• Lunch on us 2x/week
• monthly phone stipend & other home office perks
• Health FSAs & HSAs
• Team events & Offsites

About the company

Assured provides large insurers with software solutions to modernize claims processing. They provide tools ranging from self-service claim-filing software to backend fraud detection.