VP, Integrated Marketing

Remote. Posted 2 months ago

The role

You will build and run a named-account growth engine for top US P&C carriers. You will lead a small, senior, AI-first team and own end-to-end integrated marketing touchpoints.

What you will do

Run the growth engine end-to-end including ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, and web.
Own the named-account program and launch person-based plays against top accounts.
Own the marketing-to-sales SLA and define handoffs between departments.
Hire, develop, and direct the team.
Scope the ABM, PBM, and attribution stack and operate from data dashboards.
Treat flagship events as named-account plays.
Drive category gravity through web, paid, and search presence.
Ensure every play, gift policy, and event format is screened against carrier anti-bribery norms.

Required qualifications

10+ years in growth, demand generation, or integrated marketing, including senior leadership of a named-account / ABM motion.
A track record building and running ABM/PBM programs against a defined, high-value account list.
Fluency across the full integrated stack: paid, digital, SEO/AEO, events, lifecycle, web, and attribution.
Strong operating discipline.
Proven people leadership and the ability to multiply a small senior team.
Comfort partnering deeply with sales and with technical marketing-ops/data colleagues.
High ownership, low ego, and a builder’s appetite for writing the playbook from scratch.

Nice to have

ideally enterprise or regulated buyers

Benefits

Competitive salary and equity packages
Platinum medical, dental, and vision
Free life insurance including long-term disability & short-term disability
Unlimited PTO
Uncapped vacation days & paid holidays
Maternity & paternity leave
Assured contributes 3% of your income to 401(k)
Lunch on us 2x/week
Monthly phone stipend & other home office perks
Health FSAs & HSAs
Team events & Offsites

About the company

Assured provides large insurers with software solutions to modernize claims processing. They provide tools ranging from self-service claim-filing software to backend fraud detection.