Attio

Demand Generation Lead

New York, Remote. Posted 3 months ago

The role

The Demand Generation Lead will own the demand generation strategy to help win larger customers. You will build and scale account-based marketing motions and lead field marketing initiatives across mid-market and enterprise accounts.

What you will do

  • Own Attio's demand generation strategy for mid-market and enterprise accounts.
  • Build and scale the ABM programme by partnering with Sales.
  • Plan and execute field marketing events, executive dinners, and roundtables.
  • Own lead qualification, scoring, nurture programmes, and sales handoff processes.
  • Work with Sales and SDRs to align on pipeline goals and account engagement.
  • Measure campaign effectiveness and experiment to improve pipeline generation and marketing ROI.

Required qualifications

  • Proven track record of building and scaling demand generation or ABM programmes in B2B SaaS.
  • Experience operating in a senior, high-autonomy role.
  • Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes.
  • Strong analytical skills to use data for decision making and performance optimisation.
  • Experience partnering with Sales and SDR teams.
  • Excellent project management and organisational skills.

Benefits

  • Competitive salary
  • Equity in an early-stage tech company
  • 25 days holiday plus local public holidays
  • Apple hardware
  • Medical, dental, and vision coverage through Sequoia One
  • 401K
  • Enhanced family leave
  • Team off-site in fun places

Before you apply

  • Initial conversations
  • 30-minute intro with a member of our Talent team
  • 30-minute track record interview with our VP Marketing
  • Core interviews including working sessions exploring approach to demand gen, ABM strategy, pipeline, MQL thinking, and values alignment
  • Final stage 30-minute closing conversation with a member of our leadership team

About the company

Attio is the CRM for agentic revenue designed for ambitious go-to-market teams. The company has raised $116M from investors including GV, Redpoint, Balderton, Point Nine, and 01A.