Athena Hq

Founding Product Marketer

SF In-Person. Posted 5 months ago

The role

You will own product marketing end-to-end by developing positioning, messaging, and narratives. You will lead product launches, drive customer adoption, and support sales enablement through various content and assets.

What you will do

  • Develop and evolve positioning, messaging, and narrative
  • Plan launch strategy and timelines
  • Write and ship launch materials including release notes, blog posts, emails, in-app messaging, and social copy
  • Partner with Product and Engineering to translate features into customer value
  • Define adoption goals and success metrics for new features
  • Create enablement and customer-facing materials that support rollout
  • Run customer interviews and synthesize insights
  • Build a use-case library, case studies, and reference stories
  • Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance
  • Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production

Required qualifications

  • Experience owning messaging and launches for products with both technical and non-technical users
  • Strong writing and storytelling across formats: web, email, decks, in-app
  • Ability to translate customer needs into crisp product value and vice versa
  • Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning
  • Strong project management; able to ship independently
  • Data-informed: you define success metrics and learn from outcomes

Nice to have

  • 5+ years in product marketing, B2B SaaS strongly preferred
  • First or early PMM hire experience
  • Building customer evidence: case studies, references, ROI stories
  • Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas
  • Competitive positioning and category creation experience

Benefits

  • Base salary starting at $130k
  • Generous equity plan
  • PTO policy

Before you apply

  • Send your resume and a few examples of your work: a launch page, email, deck, blog post, enablement doc, or anything that shows how you think and write
  • Include a brief note on how you use AI day-to-day

About the company

Athena helps brands take control and grow on GenAI Search. Founded by a former Google Search product manager, Athena helps 300+ global customers drive traffic and activate GenAI.