Head of Brand & Creative

The role

You will lead creative direction across packaging, campaigns, content, digital experiences, and physical activations. You will own brand positioning, visual identity, and tone of voice while building a creative team.

What you will do

• Own Golden Child’s positioning, visual identity, and tone of voice
• Lead the rebrand across customer touchpoints
• Set the creative standard for design, photography, film, and copy
• Lead creative development for food packaging and shipping materials
• Build an editorial and content plan around food and veterinary nutrition
• Lead campaign concepts and creative execution for relaunch and product introductions
• Shape the creative direction of creator and tastemaker programs
• Lead the creative concept and brand expression of pop-ups and events
• Build and lead a lean internal creative team
• Direct photography and video production

Required qualifications

• 8+ years of experience in brand and creative roles, including leadership of a multidisciplinary team or substantial creative programs
• A portfolio showing a distinctive point of view and strong execution across brand identity, packaging, campaigns, photography, film, and digital
• Experience building or evolving a consumer brand
• Strong art direction and storytelling skills
• Experience taking packaging or other physical brand materials through production
• Experience commissioning and producing photography and video
• An understanding of paid creative and how to work with a Growth team
• Experience managing internal creatives and external collaborators
• Comfortable developing the concept and staying involved through the final details
• Resourceful, decisive, and energized by building at an early stage
• An interest in food, design, and the relationship between dogs and their people

Nice to have

• Experience in food, beverage, beauty, wellness, fashion, hospitality, or another design-led category

Before you apply

• Please include a portfolio with your application and explain your role in the work shown

About the company

Golden Child is a Miami-based startup redefining pet nutrition through a focus on health, quality, and culinary craftsmanship. They develop food held to human-grade standards using veterinary nutrition expertise and classically trained chefs.