Audiohook

Demand Generation Manager

United States, Remote. Posted 4 months ago

The role

The Demand Generation Manager will own the top and middle of the marketing funnel. This person will build, execute, and optimize GTM and digital marketing programs to generate pipeline and establish Audiohook as a category leader.

What you will do

  • Partner with Sales and Product Marketing to design coordinated GTM motions
  • Ensure messaging, targeting, and timing are aligned across channels
  • Build and scale ABM programs targeting priority brand and agency accounts
  • Build and execute a multi-channel demand gen strategy
  • Manage paid media budget across LinkedIn, Google, programmatic, and industry publications
  • Own digital campaign operations end-to-end
  • Partner with Content and Product Marketing on lead-generating assets
  • Develop and maintain the marketing tech stack
  • Build attribution models and report on funnel health and pipeline contribution
  • Partner with Sales on lead routing, follow-up SLAs, and pipeline reviews

Required qualifications

  • 5+ years of B2B demand generation experience
  • Proven track record of building demand programs from scratch and scaling them
  • Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar)
  • Hands-on expertise with CRM (Salesforce or HubSpot)
  • Deep fluency in paid media including LinkedIn, Google, and programmatic
  • Strong analytical skills
  • Excellent written communication

Nice to have

  • Experience in adtech, martech, or SaaS
  • Experience running ABM programs at scale
  • Experience in a startup or high-growth company
  • Comfort using AI tools to plan campaigns, draft copy, and analyze performance

Benefits

  • Fully remote work environment
  • Competitive salary and equity opportunities
  • Performance bonuses
  • Health, dental, and vision benefits
  • Daily lunch stipend
  • Monthly wifi, cell phone and subscription reimbursement
  • Annual hardware stipend
  • Flexible PTO
  • Remote-friendly culture
  • Bi-annual Corporate Offsites

About the company

Audiohook is a rapidly scaling tech company in the performance audio advertising category.