Product Marketing Manager

The role

The Product Marketing Manager will develop positioning, messaging, and enablement to drive customer acquisition, retention, and expansion. You will act as a subject-matter expert on residential solar sales and design solutions to guide go-to-market strategies.

What you will do

• Become a subject-matter expert on sales and design solutions to inform go-to-market strategy and campaigns
• Stay ahead of industry trends, customer needs, and the competitive landscape
• Monitor competitor moves and refine key differentiators
• Create positioning, messaging, and product narratives for the buyer journey
• Build enablement assets including presentations, buyer guides, battlecards, and testimonials
• Manage product launch campaigns by implementing go-to-market strategies for new features
• Measure and analyze the success of marketing campaigns, launches, and product adoption
• Partner with Marketing to drive pipeline through campaigns, content, webinars, and events

Required qualifications

• 5+ years of combined experience in product marketing, marketing, product management, or the residential solar industry
• Exposure to B2B software go-to-market
• Understanding of how to bring new products or features to market across multiple audiences
• Strategic, structured problem solver using quantitative and qualitative data
• Ability to build strong relationships with cross-functional teams and customers
• Excellent storyteller, writer, and presenter
• Resourceful and adaptable in a fast-paced environment
• Highly organized and self-directed
• BA/BS degree or equivalent work experience

Nice to have

• Residential solar experience, especially in sales, design, or installation
• Experience launching product integrations or running co-marketing campaigns with technology and channel partners
• Familiarity with design and engineering software, or with the tools installers use to sell and design solar
• Experience with Claude, Pendo, Salesforce, Snowflake, and/or Looker

Benefits

• Flexible PTO
• Parental Leave
• WFH Stipend
• Coworking Stipend
• Energize Fridays
• Connectivity Stipend
• Learning & Development
• Medical, Dental, and Vision

About the company

Aurora Solar provides software that puts the power of data and technology into the hands of solar professionals. The company aims to create a future of solar for all.