Avoca
Growth Lead, Performance
New York HQ . Posted 2 months ago
The role
The Growth Lead, Performance will build and scale paid acquisition channels including paid social and paid search. You will own these channels end to end and identify new growth opportunities to drive qualified pipeline.
What you will do
- Build and scale paid social and paid search into major revenue drivers
- Own paid acquisition end to end including strategy, execution, budget, and optimization
- Build a high-velocity experimentation engine across audiences, messaging, and landing pages
- Translate customer insights and performance data into campaigns
- Set performance targets and allocate investment based on pipeline and CAC
- Partner with Sales, RevOps, and Product Marketing
- Use AI and automation to increase campaign development speed and quality
- Identify, test, and scale growth channels beyond paid acquisition
Required qualifications
- 5+ years of experience in performance marketing, growth marketing, or demand generation
- Track record of personally building and scaling paid social programs with deep expertise in Meta
- Strong paid search experience and fluency across the acquisition funnel
- Experience owning meaningful budgets and making investment decisions
- History of managing toward qualified pipeline and revenue
- Strong analytical and creative instincts
- Broad growth experience and ability to build, test, and scale channels beyond paid media
- Fluency with AI tools
Nice to have
- Experience marketing to mid-market buyers in a high-velocity sales motion
- Experience in vertical SaaS or home services
- A track record of building new growth channels from zero and scaling into meaningful sources of pipeline
Benefits
- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations available on request
- All core tools and software provided
About the company
Avoca is a Series B startup that uses AI-powered conversational agents to help home service companies engage with customers. The company has a $1B valuation and high-energy, in-office teams in NYC and Santa Barbara.