Growth Marketing

The role

You will drive growth, generate demand, and build a repeatable marketing engine. You will shape growth marketing strategy, experiment with channels, and turn awareness into commercial growth for the direct to consumer business.

What you will do

• Building and executing targeted campaigns to reach priority audiences and generate qualified leads.
• Developing positioning, messaging, customer segmentation and launch strategies.
• Testing and growing marketing channels, partnerships and campaigns.
• Translating complex energy and technology concepts into clear messaging and content.
• Tracking acquisition, conversion and pipeline performance using data and experimentation.
• Manage community engagement in social forums like Facebook groups and Reddit.

Required qualifications

• Experience in a B2C growth marketing role.
• Data-driven but practical.
• Use AI tools to work smarter across marketing.
• Scrappy and hands-on.
• Comfortable building from scratch.

Nice to have

• Experience with product analytics tools such as PostHog.
• Experience with paid social, referral programmes or community-led growth.

Benefits

• A meaningful slice of equity in Axle.
• Competitive salary.
• Bi-annual retreats.
• Enhanced parental leave.
• Bupa private healthcare from day one of employment.

Before you apply

• Initial interview
• Take-home exercise
• Final interview (in-person)

About the company

Axle Energy is building infrastructure for the decarbonised energy system. Their software moves energy usage to times when electricity is cheap and green by controlling vehicle charging, heating systems, and home batteries.