Digital Design Team Lead — Retention/CRM

The role

You will lead a team of Digital Designers producing retention marketing assets across four brands and multiple CRM channels. You will build brand systems, repeatable production processes, and structured AI workflows.

What you will do

• Build documented visual systems including templates, component libraries, and per-brand rules
• Build and maintain foundations for repeatable production at scale
• Convert repetitive feedback into checklists and onboarding material
• Create per-brand prompt libraries and locked reference styles for AI tools
• Define on-brand and high quality standards for each brand
• Track signals like first-pass approval rate and rework volume
• Improve processes, tools, and handovers
• Conduct regular 1:1s and provide consistent feedback
• Monitor workload alongside the Traffic Manager
• Contribute to hiring and onboarding new designers

Required qualifications

• Direct, easy communicator
• 5+ years of professional digital design experience
• Strong portfolio of digital work
• Track record of building systems such as templates, brand guidelines, or component libraries
• Sharp eye for detail
• Ability to give clear, kind, and useful feedback
• Hands-on experience taming AI creative tools or a strong point of view on how to do so

Nice to have

• Experience mentoring or supporting other designers
• Leadership

About the company

B2Spin delivers Free-to-Play Social Casino and gaming experiences by creating products for players globally.